Marketing is Not Like Exercise; Get Results Now, Not Next YearWriten by Lance Winslow
Some marketing consultants who write books, make tapes, do seminars, get interviewed on the radio and tell other companies how to do it better, tell us that marketing is like exercise and you need to have a long-term plan and be patient. Well interesting advice indeed, but businesses do not have all day and Corporations want results now for their shareholders and bottom line.
They do not have all year, a quarter or even a month or two to increase profits. They want it now, just like a small businessperson wants results for cash flow, salary and to pay for employees, inventory and rent for Gods Sake.
Many marketing self-proclaimed gurus think you need to be patient; Let time work or Nothing Good Happens Overnight! I say to these marketing professionals, why not take off your silly Mickey Mouse tie, spray paint your baldhead blue and become a Smurf for while? The marketing Papa Smurf is Hear do Not Fear! campaign?
Yah right, listen folks if you have a marketing plan you should be getting instant results and you should attack it like the United States Military. Do not sit around and wait for results, go out and get them now. Right now, not next year.
Patience maybe a virtue, but we were told the Catholic Priests were virtuous too and we come to find out they were bending over little kids left and right? Sorry, when it comes to virtue you can take that Patience in Marketing Advice and stick it where the Sun wont shine.
Here is the deal, your marketing should be getting the message out and the methods, media and mediums you use should be pulling for you every G-darn Day, day in and day out and if not modify your marketing plan. You must win the game and that means increases in sales and new business and more purchases from previous and regular customers.
Any plan, which takes a wait and see approach is foolish, I will have none of that in my company and neither should you. Lets get the Political Correctness and wimps the hell out marketing along with the Catholic Church Priests who molest kids out of the perish. Consider this in 2006.
Lance Winslow